Steve Henry made an impassioned case for radicalism in advertising at a breakfast seminar last week hosted by communications agency CMW London. Henry knows a thing or two about creativity. He founded the ad agency Howell Henry Chaldecott Lury in the 1990s, which launched First Direct and created the famous ‘You’ve Been Tango’d’ ads. His [...]

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Notes from ‘How Blogging Changed My Life’ – London Bloggers Meetup

February 14, 2012

Any blogger who has ever dreamed of winning a book deal or making a steady income from blogging will be inspired by the experiences of the panel at last night’s Social Media Week London special edition of London Bloggers Meetup. Matt Brown swapped a career in scientific publishing to become the editor of Londonist .  [...]

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Five great marketing ideas from New York

February 6, 2012

Oh, New York. Every time I visit I fall in love just a little bit more. The US has some of the worst marketing in the world and some of the best. On my visit last week I was looking out for the latter.  1. 4Food’s “Make your Burger Famous” gamification 4Food aims to reinvent fast [...]

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